5 Most Important On-Page SEO Elements Often Ignored

Monday, 15 July 2019

5 Most Important On-Page SEO Elements Often Ignored

Posted by Madhu Gupta
On-page SEO is one of the most important factors to rank a web page on major search engines. It is also known as on-site SEO. It helps search engines to understand a webpage and decide how important the page is for the users and ranks accordingly. 
To optimize a webpage for significant search engines, one has to follow some elements and process. We all know those elements, but still some times we ignore. 

5 Most Important On-Page SEO Elements Often Ignored

Here I will discuss 5 elements of on-page SEO, which are often overlooked by the webmasters or put less importance. 

1. SEO Friendly Content and Keywords

There is a famous saying in the SEO industry, “Content is king,” and this is a universal truth. One has to write the content for the search engines as well as for the users. Once upon a time, writing content only for the search engines could give good SERP features. 

As time forwards, search engine algorithm becomes stronger, and it puts importance on user experience too. Therefore content has to be relevant, high-quality, and substantial. Google looks for expertise, trustworthiness, and authoritativeness in a content which rates a website as a whole. 

Deciding a target keyword is also an important factor to create SEO friendly content because the writings have to focus on that target keyword. After deciding target keywords, you must make a list of related LSI keywords and distribute them in titles, headings, and page contents. Google’s rank brain introduction made content relevancy significant, along with keyword relevancy.

2. Title and Meta Description

This is the very basic on-page SEO, but significant. When the search engine reads a page, they need to understand what the page is about. For that, they read page title, description, headings, and content.

To get attention, the page title should be unique with the target keyword at the beginning, and it has to be short but descriptive within 60 characters. Inserting numbers and power words will certainly get the focus by Google. 

In the search engine result page, underneath the page title, 160 characters long little description also shown, which is also referred to as meta description. Meta description must be unique. 

If there is no meta description on a page, Google generates its meta, which is not suggested by the experts. It is best practice to write a unique and creative description, which may convince the customer to click on the link. 

Adding a target keyword in meta will make the page more relevant and appealing to the user. A perfectly optimized meta description can improve click-through rate (CTR) and rank on the search result. 

3. Header Tags

Header tags are not a very important ranking factor, but adding header tags certainly, create value for on-page SEO. These tags are HTML elements, which consists of H1-H6 tags. 

Usually, the page title is the H1 tags, then comes H2, H3, etc. Rule of thumb for using heading is to use them hierarchically to differentiate other types of texts in the page. 

They can indirectly affect rankings by making writing more readable for the visitors, and those tags also provide an idea of the content to the search engine robots. 

Subheadings are the place to use related keywords and which emphasize rankings. Little descriptive header tags work better and should not be a single word.

4. Internal Links and External Links

Interlinking within your website pages are very crucial for SEO. When search engine spider comes to your page, they will read everything, and if they find any links, they will follow those link and read those too. In that way, the spider goes through other pages too and let the search engine know about those pages. It is also a technique to point the spider about essential pages. 

External linking is also important; it makes your content trustworthy as it has reference to other high-quality sites. External links can also create Google to understand your content. 

5. URL Optimization

It is very important for on-page SEO, which has two parts. Part one is URL optimization, and Part two is the structure of the URL. A good URL is short, but descriptive, includes focus keyword, not more than 255 characters long and use hyphens ‘-‘ to separate the containing words. 

The URL should be unique for each page, which is called slug or a permalink and resembles the real structure of the site. Best practice for optimizing a URL is to group existing and new pages into categories that will make the job easier for search engine and visitors. As a result, they will bet their desired page faster. 

Check Out: List Of 35 Blogging Communities To Drive Massive Traffic

Optimization of Images and other multimedia elements
Using relevant images, videos and graph, etc. along with the content, makes a page more appealing, visually soothing, and easier to understand. A lot of multimedia elements in a single page may increase the loading speed; in that case, you can take service from a content delivery network to speed up the loading process of the page.

Using original images create values, but if you use any existing image from the internet, you must have to provide a source of that image. Otherwise, that will be a penalty. If the image file is enormous, you have to optimize the file size. 

To make a search engine understand about the image, ALT tag is a requirement, which describes what the image is about. Instead of using some generic file name like image1.jpg, image2.jpg, etc. use a descriptive file name which describes your image properly. 

Final Words

In short, it can be said that an ultimate optimized page includes keywords in title, URL, and image alt text. Find out relevant LSI keywords and put them on content according to the needs. 

Check This: 8 Best SERP Checker Tools For In-depth Competitor Analysis

Publish unique readable contents and interlinking among them, along with some reference outbound link will make a web page well optimized for search engines. 

There are some other factors like page loading speed, mobile friendliness, comment optimization, etc. needs to be checked too. But above mentioned 5 elements are most important for on-page SEO and whoever takes care of those elements is almost done with their on-page optimization.


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