CrunchyTricks - Best Tips And Tricks

Thursday, 17 October 2019

What Social Media Apps Should Coffee Shops Be Using?

Posted by Madhu Gupta
Every coffee shop owner in 2019 should know by now that running the store isn’t just serving customers food and drink, then closing the door and calling it a day. For new business owners, especially, there has to be a lot of work to be done with regards to social media
Social Media Apps Should Coffee Shops
This means getting likes, comments, and shares from the online community, all of course, with the hope that this digital engagement turns into more exposure and new, paying customers.

In addition to a List Local service that helps you get found on map apps, there are many social media apps that can do most of the hard work for small business owners. 

What Social Media Apps Should Coffee Shops Be Using?

However, you’ll still need to know which ones can benefit you and your coffee shop in the long run.

Instagram

If you’re not uploading pictures to Instagram, are you even a coffee shop? Whether it’s some beautiful interior design, a beautifully-made cappuccino, or perhaps your café is looking remarkably well from outside when lit on a sunny day, coffee shops and Instagram were meant to be. Be sure you get great ideas from these accounts that really take coffee shop photography to a whole new level.

Tip: Ensure you turn your location on when posting an image, as this will help your account be seen when someone is searching for that area. Also, use location-based hashtags and anything that might separate you from other coffee shops, such as #coffeeshopLA #cafedogsarewelcome #breastfeedfriendlycafe, etc.

Facebook

Even though it’s still great to have your own official website, people always search for information about a café’s location, menu, reviews, opening times, and pictures on Facebook. 

This page should be continuously updated with new content, such as upcoming events, delicious sandwiches of the day, and unique edition coffees, and you can even throw a few photo contests in there, whereby whoever comments the best caption for an image can win a free drink. 

Little things like this entice people to engage with your page and, more importantly, actually visit your café in real life!

Bonusly

This is a pretty cool new app. Bonusly works by managers giving points to employees who work incredibly hard or do something special, like someone working an extra hour or really impressing a customer, for example. These points can then be redeemed to be spent on Amazon, iTunes, Xbox Store, Google Play, iOS Store, and much more. 

A free trial is available, but the monthly payment plans are actually quite affordable. Employees could be a lot more motivated to do a better job if they know there’s something other than just a pat on the back waiting for them.

Hootsuite

Running a café means that you probably rarely get a spare second to yourself. This means that your social media campaigns might not be going online at the right time because you’re too busy to post a picture to Instagram. 

Hootsuite lets you manage all your social media platforms from one location, as you can program posts ahead of time and state when they should go online. You can even monitor the performance of posts and what’s trending on social media to stay ahead of the competition.

Rockbot

Sometimes, it’s all about the tunes. The right kind of music can create some cool vibes and entice people into your coffee shop. You can play music from over 16 million songs that are licensed to be played in public, which means you don’t have to worry about any pesky licensing fees. 

The social part of this app comes from the fact that it can be controlled from anywhere, and is even set on a timer according to your business hours. What’s more, customers can see what’s playing when they download the Rockbot app and can also request songs from the vast music library, turning the café into a jukebox of sorts!
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The Ultimate Guide on What SEO Is and How It Works

Posted by Madhu Gupta
Businesses now leverage the advancements in modern technology for their longevity. Business processes are already streamlined with automation through technologies such as robotics and artificial intelligence, among others. In addition to this, businesses now embark on a digital footprint, and this is where SEO comes into play.

What is SEO?

SEO, or Search Engine Optimization, is a technique for businesses to be more visible to their target audience. These businesses gain more visibility if they are within the first page of the results displayed in a search site, thereby increasing more visitors to their site.
SEO Guide
Hence, it can be noted that SEO focuses on rankings and visibility. From a more technical perspective, SEO increases the quantity and quality of traffic driven into a website through organic search results. The quantity of traffic is simply the number of visitors looking through your site, while quality traffic is the relevant and potential visitors of your site that will lead to conversion.

For instance, your site may garner an average of a thousand clicks in a day. This is considered as the quantity of traffic driven into your site. Out of a thousand, a hundred visitors either subscribed to your services or buy your products. 

This hundred visitors are the quality traffic driven to your site that led to a conversion. On the other hand, organic search results simply mean unpaid or free listings based on several factors, such as keyword relevance.

How does SEO work?

SEO incorporates link building as one of its fundamental aspects because of high quality and relevant links in your website aid you to rank higher in the search results page.

In addition to this, SEO leverages on relevant content. With pertinent content that is informative and presented in a visually engaging manner, your site will have a greater chance of being ranked higher in the search results. 

An effective SEO technique usually focuses on on-site content such as blog posts and articles, as well as social media content. Hence, the SEO process includes the use of keywords in titles, URLs, and meta descriptions, among others, because it is believed that the algorithm of search engines usually scans for these keywords from the site content to assess its relevance to the search criteria.

Apart from the keywords in your site content, search engines also consider the frequency of updates done on your site, in an attempt to gauge if fresh content is uploaded time and again. This is accounted for in an effective SEO technique

In the same manner, your site architecture also matters because a website design that can easily be scanned by search engine crawlers usually takes the top spot in the search results.

Overall, with the recent development in technology, SEO processes also need to account for mobile search engines, as well as voice search. Simply put, SEO is continually evolving, which is why putting how it works in a single context is not feasible.

What are the benefits of SEO?

Lead Source

Leads are the potential customers of an online business. In other words, leads are the traffic driven into your website, and these leads can be identified through various SEO techniques. Hence, it can be noted that SEO is a primary lead source, wherein the potential customers are the ones doing the actual research.

Higher Conversion Rate

The conversion rate is defined as the ratio of the quality traffic over the quantity traffic. Your potential customers are more aware of your products and services for the simple reason that you rank higher, among other competitors, in terms of search results. 

This leads to a higher conversion rate, with most of your site visitors end up subscribing to your services or purchasing your products. With a higher conversion rate, it follows suit that your business will have a substantial market share in your target niche.

Business Awareness and Credibility

With a constant appearance at the top of search results, consumers will be familiar with the products and services offered by your business. In addition to this, consumers will have the notion that your business is one of the best in the industry. Being at the bottom of the search results, needless to say, already on the other pages of the search results, may give the impression that your business is relatively new in the industry.

Marketing Strategy

With SEO, the advertising costs can be lowered to a considerable level. A higher rank in terms of relevant search results eliminates the need for you to purchase pay per click advertisements. With a suitable SEO technique, your site will continue to rank on top as long as visitors are continually clicking your website link. 

Apart from paid advertising, cold calls, or direct selling will no longer be a priority since the consumers are the ones searching for your products and services. This can be a long-term marketing strategy because losing a top spot doesn’t happen overnight. Additionally, the SEO technique integrates your overall marketing strategy.

Better User Experience

One of the critical factors improved through SEO is the content of your site and the validity of the links used within. With relevant information, supported by a visually engaging layout, photos, and videos, your customers will have a complete user experience. 
SEO technique
Additionally, the layout of your site must be flexible enough to cater to both web and mobile devices. This is already a factor considered by major search engines in ranking search results. As such, the layout of your site should be encompassed in your SEO technique.

Conclusion

In conclusion, businesses need to be able to adapt to the changes brought about by advancements in technology. This may entail the need to acquire new learning that will be beneficial for the business in the long run. 

This may also require businesses to forego manual means by venturing into automation or keeping a brick and mortar store in parallel with an online shop. It is in these cases where processes such as SEO, are beneficial. 

While several factors impact your SEO rankings, it still holds true that relevant and informative site content is always the key to keeping your target audience engaged.
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What are Backlinks in SEO and Why Are They Important?

Posted by Madhu Gupta
Every company or individual who has a website knows the importance of SEO; their website getting the positive traffic it needs can impact their business in so many ways. 
Backlinks in SEO
Ranking higher on the search results means they would get the success they're after, but they can't do that properly without having proper backlinks. Take a look below to learn what they are and why they’re crucial for every web site's success and ranking.

What Are Backlinks?

These are considered the building blocks to better search engine optimization—they are crucial to your website's success when it comes to SEO. Also known as inbound links, incoming links, or external backlinks, they are created and added in different websites and blogs that redirect users to your website, which helps bring in the traffic you would need to have a successful website. 

So it's very beneficial to anyone's high-search-engine-rankings dream.

The Catch 

If you want this to work correctly in your favor, you have to make sure you review and monitor where those backlinks are. If they are not giving you positive results, then you should come up with a different plan after you find bad or broken ones. 

The tech-savvy advisors at Gotch SEO suggest that you do frequent audits to pinpoint these "black hats" of external links; it would help prevent Google from perceiving any of your links as a bad tactic for the search engines, which might ruin your rank. So, remember to check regularly to make sure everything is running correctly.

The Importance of Backlinks

It's like continuous support between your website and other ones; it means people vouch for your website's content, making more people click and visit your platform. And when it's repeated, and more external links are added, the search engines would automatically assume your content is worthwhile for a lot of people. 

That will lead to higher rankings and better exposure for your website—you have to get the traffic somehow, and you have to let people know who you are and what you have to offer. Your overall success depends on it. 

How to Get Better Ones

They have to be coming from sources that are related to what you're offering, and the content has to be relevant. The value of these incoming links is much higher in reputable and high-authority platforms, and these are the ones you have to aim for. 

Any simple mention of you on these high-quality websites can give you the boost you need, and more people will know your website's name and keep clicking to come back if your content is helpful and useful. It will take some time to find and get the good ones, but you should be patient and continuously do the necessary research. 

It's essential always to make sure you’re on the lookout for better ways to increase your ranking on the search results. Knowing how you're doing and what your progress is like, means you could implement the necessary changes to make it better. Doing this and checking your backlinks daily would lead you to better traffic and many more successes.
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Becoming A Freelance Creative: How To Survive

Posted by Madhu Gupta
Making the decision to pursue a career as a freelancer in a creative industry is a brave one, the creative industries are amongst the most competitive to carve out a career for yourself. It can be difficult, especially early on, to figure out how to make yourself stand out and get the work and career that you deserve. Here we are offering a pros guide on how to get on and make a name for yourself in this line of work.
How To Survive Freelance

Get Experience

Experience is king, and it's tough when you don't have a track record. You will want to get experience to create that track record; often, unpaid work is the norm for young hopefuls looking to get a foothold in the profession. 

But you should not just take any work unpaid; it is straightforward to be taken advantage of, you should assess what you would get from experience and ask the bosses what experience you will gain before you take up any position.

Know How To Promote Yourself

Being a freelancer, you will need to be able to effectively promote yourself, let them know you are out there. You have to network well; keeping a good list of contacts is vital in this line of work. Once you have worked for someone or with someone, it's good to stay in touch as it could turn into a source of regular practice.

Protect Your Intellectual Property

This is something you may not immediately think of when considering your career, but it is an important one. If you are working on someone else's project and doing work as directed by them or their organization, you may be asked to sign a contract stating that any work you do in that role is now the intellectual property of them and, in these circumstances, that is fair practice. 

However, if someone is using your work and it's not a specially commissioned piece, then the copyright should usually still lie with yourself, so be sure that when you create any part of work, you are aware of effective copywriting to ensure your rights are protected.

Learn How To Manage Your Diary

Diary management is the most difficult aspect of working as a freelance professional. You need to make sure that you have enough work on your books to keep going, but the danger is if you take too much on then you will be in danger of not keeping a good schedule and so disappointing some of your clients meaning you may not be first in line anymore. So be on top of your calendar, and you'll be fine.

Keep A Portfolio Or Showreel

Being a creative professional, you create things, and since these things exist, you must be able to show them off in a way that impresses. These days online portfolios and showreels are the easiest way to do this as you can share and promote your work on your website, through social media or by directly emailing a link to a potential client.
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Essential Technology Tools Every Business Needs

Posted by Madhu Gupta
The only way to stay competitive in the world of modern business is by embracing the power of technology. On average, businesses in America spend up to 5 percent of their total gross revenue on technology. While most business owners understand the benefits of investing in technology, many are unsure about what their technology budget should be spent on.

Investing in the wrong technology will put a business in jeopardy. Inefficient technology will actually slow a business down and make it hard for them to be profitable. The following are just some of the most critical technology tools a business owner should invest in.
Tech tools every business needs

The Power of Remote Support

Unless you and your team are technology wizards, you will face challenges when implementing new software or computing methods. When faced with technology problems, reaching out for professional help is crucial. Instead of waiting until an IT representative can come out to your physical location, you need to think about using remote support.

With remote support, IT professionals can easily access the damaged computer or network and look to see what is going on from anywhere in the world. This means your IT problems can be solved with a phone call. The faster you can get these issues fixed, the easier it will be to maintain high productivity levels.

Using Chatbots on Your Website is Beneficial

Investing in a well-made and appealing website is essential for modern business owners. Without an online presence, a business will struggle to attract leads. The main goal you should have with your website is providing information and support to your customers. You need to make sure that consumers can get the answers to any questions they have about your business regardless of what time of day it is.

Rather than paying your team to offer live support 24 hours a day, think about using chatbot software. This software uses the power of artificial intelligence to provide consumers with answers to commonly asked questions. Whether a person wants information about your company’s physical location or the services/products you offer, chatbot software can help them out.

Network Monitoring is Crucial

The biggest mistake you can make as a business owner is under-estimating the threat of cyber-attacks. Some business owners think these types of attacks only happen to other companies, but this is not the case. Ignoring the need for better cyber-security can lead to all of the sensitive information on your network being compromised.

Staying on top of cyber-security threats is easy when investing in network monitoring. Allowing IT professionals to monitor your network for threats continuously is a good idea. If any threats are detected, technology professionals can address them before any damage is done.
Network monitoring

Marketing Automation is a Great Investment

Spreading the word about the products or services your business offers is the only way to attract more customers. If you are like most business owners, you don’t have a lot of free time. This is why investing in marketing automation tools is probably a good idea.

With this technology, you can automate things like sending emails, posting on social media, or even marketing campaign tracking.
By automating these tasks, you can avoid human errors. Automation can also help you ensure that no critical marketing tasks fall through the cracks. With a bit of research, finding the right marketing automation software will be a breeze.

Working With IT Professionals is a Wise Move

If you are thinking about adding new technology tools or need help maintaining your existing technology, hiring IT professionals is a great idea. With their help, you can keep your business productive and profitable.
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