CrunchyTricks - Best Tips And Tricks

Friday, 4 June 2021

Can In-Office Counseling Increase Productivity?

Posted by Madhu Gupta

Stress is a natural part of working in almost any organization and is not necessarily a bad thing. However, there is enough research evidence to suggest that an optimum amount of stress in a safe environment can be good for productivity. 

What Is In-Office Counseling?


In-office counseling is just what it sounds like: counseling or therapy within the workplace instead of outside of it. 


workplace counseling

Those who work in in-office counseling dedicate their efforts to creating a space for employees to feel safe, help manage stress, and provide resources to help boost mental functioning (and productivity, by extension).

Despite the prevalence of stress in the workplace, many employers, managers, and other authoritative officials still fail to recognize how damaging it can be over time. 


These sorts of emotions can enhance the motivation, performance, and well-being of the employee. But, unfortunately, stress and productivity follow a "U-shaped relationship," where optimum stress is great for performance, but too much or too little hinders it and consequently harms the company's overall functioning. 


Even human resource (HR) departments, which are supposed to represent the best interests of employees and companies themselves, are more focused on hiring, firing, and contract-related work rather than maintaining the optimum circumstances for the employees to flourish. 


Then, it logically follows that there's a significant gap in employee experiences and morale, one that in-office counseling services can potentially fill. In this case, licensed mental health professionals (like those at MyTherapist) can be a great resource, whether they officially work for the company in question or not.


In-office counselors can be useful in many ways. They might, for instance, help build training modules for individuals in leadership positions in the organization, work with teams that are not performing adequately, and provide one-on-one assistance to employees who may be struggling for one reason or another.


work-place counselors are important assets


They might also conduct workshops that assist in the growth and development of employees of all sorts. Finally, in-office counselors are all-around great resources, especially for those who might lack direct guidance in the workplace.


See Also: Apollo Physical Therapy Software Review: An All-in-One PT Practice Management Software


Who Can Be An In-Office Counselor?


Most organizations look to external agencies for this line of work. Often, the primary reason is confidentiality (that is, choosing to hire employees outside of the company can be useful if finding a more objective and trustworthy individual for counseling is the goal).


Hiring from the existing pool of employees can make others feel less comfortable. The assumption, for many, is that since the employer is the same for both the counselor and the employee, confidentiality might be compromised, or an individual may be punished for what they disclose.


important to be qualified

However, this is a fallacy, and there are a limited number of instances where this has occurred. Still, many employers keep these concerns in mind when deciding who to add to the team.


In-office counselors can have different training and areas of expertise. Still, generally, you can expect a psychologist, licensed counselor/therapist, or a similar professional to be qualified for such a position.


See Also : Here's Why It's Important To Create Psychological Safety In The Workplace


Benefits Of In-Office Counseling


One of the main advantages, at least from the employer's perspective, of having in-office counseling is the fact that unwanted or unproductive behavior can quickly be addressed. 


In-office counseling makes the workplace less stressful it also can be a vital resource - many employees may not have the time or money to invest in counseling on their own.


These counselors can also function as intermediaries between the employee and the employer. They can act as a neutral third party who can help unpack and mediate conflict.


benefits of in-house counseling


Feeling safe and secure in the workplace makes it much easier for employees to communicate openly with one another and their superiors. In addition, creating an environment that avoids unnecessary distractions and encourages employees to strive for self-improvement can certainly lead to increased productivity.


Recent literature has also found that organizations with in-house counselors (such as Google) also have higher employed retention rates, which is always a plus! 


Retaining employees means having a more skilled group of workers. Still, it also means an organization won't have to dedicate lots of time to hiring and training new employees (which is also great for productivity).


Conclusion


Overall, in-office counselors have a major role in improving an organization's work climate and its employees' performance. 


Though it may seem costly to implement, in-office counseling will likely benefit almost everyone in any given workplace. 


After all, the office is where many of us spend the majority of our time. Upon reflection, it's not hard to see why it can be so massively beneficial to create the atmosphere that employees want to be in and look forward to.

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Monday, 31 May 2021

8 Effective Tips For Successful Email Marketing Campaign

Posted by Madhu Gupta

 Communicating at the professional level requires you to email as the messaging medium. It proves helpful in creating an impression. Therefore, we bring you helpful tips for a successful email marketing campaign.

Know About Email Marketing Campaign & Importance

To begin our discussion, firstly, get familiar with what this campaign is and what importance does it occupy in digital marketing. The email marketing campaign includes individual messages that are sent to people who have been contributing to the sales of your company or brand. The idea of these emails is to make your customers aware of any related information. But, again, the purpose of doing that is to generate sales.


know what's email marketing

Email campaigns play a crucial role in converting mere prospects into regular customers. You would be amazed to learn that in 2020 about 306.4 billion emails were sent and received for business. Reaching directly into the inbox of readers would allow you to market your product efficiently. Although social media is a helpful platform in marketing your brand when it comes to creating customers, it is always the emails that play magic.


The email marketing campaigns come with the following perks over any other marketing campaign.


  • It increases brand awareness.
  • Such campaigns help you communicate in a better way.
  • It allows you to build a stronger relationship with your customers.
  • Establishes authority.
  • Keeps customers informed.


8 Tips for Successful Email Marketing Campaign


Now that you have realized the importance of an email marketing campaign, the next thing that you need to understand is, doing it efficiently will make a difference. Grappling the attention of your target audience is not an easy task to accomplish. Therefore, one requires to come up with an effective strategy to do so. 


Everyone who uses Gmail or any other mailing platform keeps receiving multiple emails a day. But there are only a few of them which can attract our attention. Therefore, if you, as a business owner or a marketer, do not want your email to annoy the readers, you need to opt for an effective email marketing campaign.


Hence, we bring you useful tips that could help you accomplish that task in a better and effective way.


Personalizing your Email


Personalizing your email is probably the most important tip you can opt for for your business to prosper. Calling customers by their names attracts attention. Sending your emails from the same email address is another tip in this regard. 


personalize your email

When a reader gets an email with his/her name mentioned in it, he/she tends to read it. In this way, you get a chance to built trust. 

 

Targeting your Emails to the Right Recipients


To have as much data as you would help you target your emails to the Right recipients. For example, you can collect data from customer’s buying habits or geographic location. 


target the right audience

You cannot send an email with the same content to people of different ages, gender, etc. Therefore, knowing your audience, the best is the key to a successful email marketing campaign.


Designing your Email


Overwhelming readers with too much information would not favor you at all. Therefore, you need to design your email such that the message you are trying to convey is clear. 


design your email

Keep all the essential information at the top of your content so that if the reader skips reading an email and does not make it till the end, your message would still be conveyed.


Using an Email Drip Campaign


We realize that one could not practically write an email and send it to each targeted member of your marketing campaign. Therefore, you could make use of email drip campaigns. 


use email drip campaign

These are series of pre-written emails that get to the customers automatically in the preset period. Therefore, such a campaign proves efficient to save your time and effort. Moreover, you get to boost customer engagement and loyalty.


See Also: 5 Best Email Marketing Tools Worth A Try - CrunchyTricks


Opting for an Email Verifier


When sending an email, you need to be sure about several things like the validity of an email address, whether the email address is active, and things like that. In addition, you need to manage the email addresses that want to receive information regarding your brand, who subscribed to your campaign.

 

go for an email verifier

 

Therefore, you would require an email verifier to test an email address. That brings assurance that the information you are sending is reaching the right person. Email validation improves ROI and saves your money and effort. 


Including Call to Action


Providing the customer with the Right information is not sufficient. For example, suppose that the customer is ready to buy your product, but they are finding it difficult to search your site, they might withdraw the decision of buying because of such obstacles. 


include call to action

Therefore, you need to add a call to action. You can even use a call-to-action in the form of surveys to know your customer better or engage them to build a loyal relationship.


Using Visuals


Attractive visuals always grasp attention; therefore, one should try and add images and videos. It is said the brain processes visual information in a better way when compared to the written one. 


include visuals

The reader will spend relatively more time on your email if it contains visuals. Hence, adding them would help you send your message in a better way.


Creating a Compelling Subject line


The subject line is the line that appears on the top when emails pop into your inbox. This line is essential because it creates the first impression on the reader. 

subject line should be compelling

And it’s through the subject line that the reader decides whether to open your email or not. Therefore, you need to come up with a compelling subject line that earns curiosity. 


Conclusion


The above tips would serve helpful in your email marketing campaign. Once your message gets delivered to the right person in the right way, nothing could stop customers from going for your brand. The perfect strategy and continuous evaluation are something that could prosperous your business efficiently.  


See Also: EPRIVO Review: Free Private Email Address Service

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5 Proven Ways to Make Additional Money for PPC Marketers

Posted by Madhu Gupta

Whether you are a freelancer or an in-house PPC marketer, it never hurts to earn some additional dollars. Here are five ways you can make money with pay-per-click (PPC) advertising.

generate additional money from ppc
Generate Additional Money From PPC

It includes a wide range of solutions, including affiliate programs, writing articles, developing landing pages, and more.

How a PPC Marketer Can Make Additional Money?

Discussed below is how a PPC Marketer can make additional money :

Leverage Digital Marketing Platform Affiliate Programs


In PPC affiliate marketing programs, you need to promote digital marketing platforms to bring individual users to the affiliate products. Then, each time a user signs up or pays for a subscription, you receive your commission. 


Platforms such as Supermetrics, Unbounce, and Leadpages pay 20-40% share of your affiliate’s subscription payments, whereas websites such as Semrush pay a fixed amount of $15 per trial activation. Some programs pay for one time, and some programs arrange for recurring payments. It depends on the program terms. 


promote digital marketing platforms in affiliate marketing
Promote Digital Marketing Platforms In Affiliate Marketing


Yet, some programs allow you to earn even more than what the standard rate in the market is. For example, with PromoNavi’s two-tier affiliate program, you qualify for as high as 50% of each subscription sale. On top of that, you are also eligible for 30% of the sub-affiliate sales. As the name suggests, you get commissions on sub-affiliate sales when your affiliate attracts sub-affiliates. 


To start earning, you should create the PromoNavi account and copy the affiliate program promo code. It does not ask for sign-up fees, nor is there any sales threshold to cross to start earning commissions. 


See Also :  5+1 Best Clickbank Alternatives


Advantages


  • You don’t need to invest any money.
  • You can build a sustainable stream of earnings if you choose platforms that pay recurring commissions.
  • You do not need to invest time or money in building marketing collateral. The platform will equip you with promo materials helping you attract users.
  • Connecting to platforms such as PromoNavi that offer affiliate promo codes with no expiry saves you from cases where the cookies’ lifetime is too low.


Here are 12 of the best PPC affiliate programs on the market. 


Drawbacks


  • You won’t earn this way if you don’t have some experience in affiliate marketing or do not own a website or another channel to promote products.
  • Some platforms come with limited promotional channels.


Earn Money with Advertising Networks


Earning on Google Adsense and other advertising networks is as simple as placing a code on your website and start showing ads. However, not all advertising networks are similarly convenient or beneficial to work with. If you have a website that is already receiving traffic, opt for risk-averse programs offered by Google or any other well-known company. 


advertise networks and make money
Advertise Networks and Make Money

For increased demand, these advertising networks are not easy to get approval. The standard earning from these platforms ranges between 15 and 30 cents on average per click. But the earning may go up to $3-5 per click if the advertising company belongs to the profitable league of web hosting, insurance, and affiliate marketing. 


Using websites like Media.net, where you should write about in-demand topics like personal finance and credit cards, will earn you a revenue per thousand impressions (RPM) of around $10. The site Ezoic does even better with $15. Other than these two, you can also go for options like Mediavine, AdThrive, Skimlinks, Propeller Ads, etc.


Advantages 


  • Deploying this strategy requires no complicated actions to start earning money.
  • You do not need to have a substantial volume of experience to start making money this way.
  • With significant traffic coming to your site, there is a healthy scope of proportionally high income. 


Drawbacks


  • This strategy does not work well when you have a website with less than 400-500 visitors per day.
  • You cannot get a payout in Google Ads unless you cross $100. You will face these limitations with similar platforms.
  • Having loads of ads on your website to increase revenue is not a healthy way to run your content. A website loaded with advertisements distracts the website visitors from your main content. It may also lead to an increase in bounce rate. 


Make Money by Writing Expert Content


You can earn by creating quality content and writing articles for a fee or a percentage of the ad revenue for every unique individual that clicks on it. It is similar to a marketing and sales role. Here the content you create is your marketing collateral. You are using it to drive traffic to the client’s website. 


write expert content & make money
Write Expert Content & Make Money

The rate that you charge for each article varies with your experience and grows with your portfolio. As per estimates, the average rate that is prevalent in the pay-per-click niche is somewhere between $0.05 and $0.15. Thus, an experienced writer with a robust portfolio can earn anywhere between $300 and $500 per article. 


Advantages


  • Earning by writing articles gives you independence and lets you choose the company you work for.
  • The work offers creative satisfaction.
  • By writing articles or creating content, you gain first-hand experience as a PPC professional.


Drawbacks


  • The earning potential is limited until you become a known and experienced writer.
  • The platforms that work on a flat fee model are not very profitable.
  • Since you require an investment of quality time and effort for each article, it is hard to scale up. There is a limit to the time you can work each day.


Earn Through Starting Your Marketing Courses


If you have gained knowledge and acquired the necessary skills in PPC marketing, you can create your PPC courses. With streamlined and robust courses, you can charge anywhere between $400 and $1,000 for each person who signs up. 


start your marketing course
Start Your Marketing Course

It is quite obvious that your earning will increase proportionately to your reputation. 


Advantages


  • The possibility of earning a significant amount on regular and recurring intervals is quite high by this route.
  • Scaling up the business is easier by attracting new students and new courses. 


Drawbacks


  • It takes time to build a reputation and win trust in the market.
  • Creating courses and promoting them to your potential learner-base takes time and investment.



Earn by Creating Landing Pages for Your Clients


You can earn by excelling in creating high-conversion landing pages for PPC advertisers. Landing pages are a crucial part of PPC advertising since it is not solely about the correct campaign settings.


create a landing page for clients
Create a Landing Page for Clients


A seamless working-together of the landing page and advertisement fetch the best result. It gives rise to the billable service of creating landing pages. 


Advantages


  • You do not need to be a highly experienced web developer. There are landing page constructor tools like Unbounce, Hubspot, Landpages, and Instapage that you can leverage to get the work done.
  • You can earn anywhere between $25 and $100 per landing page, depending on the quality of the landing page you offer. 


Drawbacks


  • It takes time to build traction for your service in the market.
  • Dealing with complex landing pages often requires a high level of experience. 


Conclusion


In conclusion, we can say that some of the ways to make money need more time and active efforts while others, such as affiliate programs, can become a source of passive income. Regardless, a PPC marketer has a wide range of opportunities to earn additional money to the flat fee that he or she is earning.


Also Check : 5+1 Best Clickbank Alternatives

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