Is your goal this year to make it to number one on Google? A lot of people think that this is a pipe dream and they will never get there with their business. But, we are here to tell you that anybody can get the number one spot on Google with some hard work and a good SEO strategy. All you have to promise yourself is that the hard work starts now.
You want to be using the most popular SEO techniques in order to see results and start climbing the rankings. Let’s take a look at four techniques you need to make sure that you include in your strategy.
Optimizing With Keywords
Even if you are a beginner at SEO, you are going to be aware that keyword stuffing is bad. But, this is often something that scares people. They are worried that they cannot use keywords or phrases at all on their web pages and in their content.
However, this is not true. You still want to be optimizing your content with keywords when you can. You just have to be picky and strategy with the ones that you are using. In addition, they should be used sparingly for the best results.
There are a number of ways you can use keywords. For instance, this could be in titles for blog posts and in headers. Take your time and do your research when it comes to the best keywords to use in your industry.
Taking this time and not rushing into anything will be worth it. Note that if you are not able to prioritize your SEO strategy, it is best to work with an agency that can do this for you. For example, ClickSlice has a one-of-a-kind SEO process that is known to produce the results you are looking for.
So, do not be afraid to use a professional company if you want to improve your rankings and increase your website traffic.
Prioritizing Fresh Content
Are you creating new content for your website consistently? If you are not able to answer this question straight away, then the answer is you are not creating enough. Even if you have an established website, there is always the need to create fresh content.
This is an opportunity for Google to index you and make sure that users are able to find the information they need.
Thus, your SEO strategy should prioritize creating new content. Remember that it needs to be unique, offer up-to-date information, and make sure of keywords and phrases.
This is going to improve your ranking and make sure that you are up there competing with other websites that are creating content regularly. But, a key saying you need to remember when it comes to content is that it is about quality and not quantity.
Working on Backlinks
The days are gone of users simply using any old website for information. People want to engage with trustworthy brands and are looking for expertise on a subject. They will not listen to anybody and this is something you have to be aware of.
Nobody is going to scroll past the first page of Google either. Indeed, you need to make sure you are constantly working on improving your authority and having a presence in your industry.
How can you do this? One of the best things you can work on is your backlinks. Through techniques such as guest posting, you can work with reputable websites and work on boosting your authority.
Again, when you are creating any type of content, you are aiming for uniqueness and quality should always be the priority.
Upgrade the User Experience
Google aims for users to have a productive time and find all of the information they are searching for. This should be in an easy and engaging way.
Bearing this in mind, you need to make sure that you are offering a good user experience on your website. When you do this, you are going to rank better.
Some ways to upgrade user experience include making navigation on your website simple and quick. People should not have to struggle to find the information they are looking for.
Thus, make it user-friendly and this is going to help with SEO. You also want to work on your website load speeds. Nobody will sit for ages waiting for a web page to load.
So, you have to make sure everything is running efficiently and users get what they want straight away. Google is also going to reward you for having a good site speed.
Rahul Gupta is the founder of CrunchyTricks .He is a Tech Geek, SEO Expert, Web Designer and a Blogger.