A welcome emails is your opportunity to draw potential readers or customers into your world. Given that most welcome emails have a higher open rate than newsletters (they are 86 percent more effective), it is absolutely imperative that you get your template, tone, and content right the first time. Of course, this is all easier said than done. What really separates an average welcome email apart from one that is truly exceptional?
Points To Be Noted For Knowing How To Write Welcome E-mails
Mind Your Manners
When it comes to creating a great welcome emails, you’re going to want to mind your manners and be polite. Start by saying “thank you” to new subscribers and send a little note showing your appreciation. It can be something as simple as a sincere line of text or even a funny image or GIF.
The most compelling welcome email template is one that combines both. A fun image and some sincere text will create the impact you crave. Make sure to show sincerity and excitement. After all, you’re grateful that they’ve joined your list!
Set Fair Expectations
People like to know what to expect in both everyday life and emails. An impactful welcome email sets realistic and fair expectations. Let your subscribers know the frequency in which they will receive emails and what type of content those emails will contain.
Be as clear as possible and build trust with your audience. Don’t worry about being overly wordy or descriptive, in a good welcome email, simple and sincere is always best.
Give A Proper Introduction
Aside from the perfect welcome email template, your first email should always include a proper introduction. Not everyone who signs up for your emails will know who you are or what you’re all about. This is a great opportunity to build a foundation of trust.
Use this email to share a bit about who you are, what you do, and how your product or content will somehow be of use. This is also a great time to ask subscribers what kind of information they would like to receive (ie: sales information, updates, or newsletters).
Link Useful Resources
A welcome email that makes an impact is one that is always one step ahead. While you should be focused on the welcome email itself. You also want to think about engaging a customer or subscriber long term.
Use your welcome email as an opportunity to link helpful resources and content. For example, does your site have related video content or blog posts? Share them in this email and get your subscribers interested in what you have to offer in between scheduled emails.
Use Social Media To Your Advantage
If your brand doesn’t have a social media page, get one, if it does, use them to your advantage. One of the easiest ways to encourage brand engagement in a welcome email is by linking to your social platforms.
Providing handy links to Instagram or Facebook is a great way to have customers connect with you on more than one platform. It can also encourage new email subscribers to share your email list with friends and social networks. Additionally, linking to social can boost brand awareness and get a few new eyeballs on your company or content.
Rahul Gupta is the founder of CrunchyTricks .He is a Tech Geek, SEO Expert, Web Designer and a Blogger.