Perform an SEO Audit of Your Website With Serpstat

Friday, 21 July 2017

Perform an SEO Audit of Your Website With Serpstat

Posted by Rahul Gupta
Serpstat is a leading provider of search analytics data tools with its HQ based in Europe and has also provided some new tools apart from its core offering which has now made it a full-fledged solution for SEO and PPC purposes. 

It is best suited for Marketers, Bloggers, Content Creators, and anyone who's catering in the digital marketing arena. After receiving a significant VC funding and building a team of top SEO Experts and Analytics, Serpstat is now the perfect Growth Hacking Tool of 2017.

About Serpstat

Popularly known for its deep keyword research and competitor analysis tools, Serpstat has been dominating the market for quite a while now and is not stopping anytime soon as new databases and features regularly added to the tool.

The journey of evolving from a Keyboard Research tool into an all-in-one SEO Serpstat is noteworthy. It significantly eliminated the need for Content Marketers to purchase a separate tool for their SEO operations.

As of July 2017, Serpstat offers these primary tools:
  • Advertising Analysis 
  • Rank Tracking 
  • Backlink Analysis 
  • Search Analysis  
  • Keyword Research 
  • Site Audit 
  • API 
  • Market Intelligence 
  • Competitor Research, and much more.
How convenient and practical these tools are being is up to the marketers to decide, however, Serpstat has already proven that you wouldn't require any secondary platform once you're associated with this, and now the services are offered across the whole globe. With dozens of databases already available and more in the making, Serpstat is a great alternative to public market leaders and analysis experts.

See Also: - A Detailed Investigation on the SEO of Website Builders, Are They Really Worth it?

Why Serpstat?

If you’re proposing what makes Serpstat better than other tools that we’re already used to, there are quite a few things. In fact, I, myself migrated from my old tool keyword planner to Serpstat (mainly because of the available of Site Audit), as it offers a lot of unique features:
  • Superb Interface
The moment you register on the tool, and after using it for few minutes, the experience becomes exciting. Such is the ease of use of Serpstat. Thanks to its well-designed user interface and a friendly UX.  I could easily find things that I wanted in less than one click. Also, the dedicated dashboard that you get after logging in gives you a command to view all the major analysis done!
Superb Interface
  • Multi -View for Projects & Websites
I love the fact that you can manage and work on multiple projects in Serpstat and the analysis tool can get all the details in one quick look.
  • Global Search Engines
I’m pretty sure that all the major SEO tools (including the Google Analytics) to have the feature of checking the rankings of your website on multiple international search engines, but Serpstat goes ahead by listing out several engines and highlighting the rankings. These little details help you out during the research and analysis.
  • Keyword Research & Tracker
Tracking organic keywords becomes pretty easy on SERPstat as it was primarily known as a keyword tool. It is not much different from other tools, but the data of "Keywords goes Up, Keywords went down" it pretty insightful. Moreover, the tool also shows up keyword positions in different countries, volume, cost and much more.
Keyword Research Tracker
There are special blocks that appear on the side of keywords to help you identify then in Goods, Knowledge graph, etc.
  • Site Audit
One particular feature that made me migrate to this tool is Serpstat Site Audit functionality. The in-depth analysis of your project websites that you can perform. The tool smartly scans for up to 5000 pages per analysis and finds any possible optimization errors, SDO Score, and much more.
Site Audit
You get detailed reports for dynamic analysis of SDO scores, crawl errors, and the errors that you need to fix on priority basis. You can also schedule another or export the whole report as per your requirement.

Considering the auditing capabilities, I extensively used SERPstat to audit itself. The report is generated after a 5-10 minute deep analysis of the website’s SEO, keywords, and other ranking basis. There’s a Loading Speed sub-category in the Site Audit which exactly functions like the Google Page Speed tool. You’ll the insights on what to improve for your website to make it more faster on a Desktop as well as a Mobile. Detailed reports are generated with suggestions to overcome the following errors and to increase the keyword rankings accordingly.

  • Remarkable Competition Research
Of course, there are many other great research tools like Ahrefs, etc. that I like but Serpstat makes itself extraordinary with position tracking tools and SEO metrics. For the best competition and comparison analytics, there's a feature called "Domain Vs. Domain" to satisfy your whim. The keywords you enter and the domains which you want to compare, SERPstat quickly finds the common keywords, opportunities, etc. This feature can help you to be aware of your competitors and to excel one step ahead. 
Competition Research
The comparison is done using a simple Venn Diagram representation which easily distinguishes between the domination and the online presence of a website. For ex. I compared CT with a fairly popular Publishing Site Android Authority, and it did turn out to be quite comparable as I expected. SERPstat shows the total of Keywords of the website and the amount of common ones as well.

See Also: - How to Prevent SEO Management From Getting Messy With SheerSEO
  • Top Ranking Pages for your Site
Another admirable little feature I used is “Top pages” where you’ll be able to find the most popular and ranked organic pages from any website. Just enter the domain name, and you’ll get the top pages based on keywords they rank for and social media counts as well.

You can also find the related keywords feature which is pretty great as most Premium tools don't offer it. SERPstat has included a relevant keyword search tool in its arsenal, where entering the main keyword can help you identify all the related keywords which you can use in another campaign.


SEO experts love having the information they need whenever they require it. Using Serpstat, you not only get the rank analysis only one domain the keyword tracking but the research of top 100 keyword results. You also get the historical data of a particular keyword on per region or location basis.

Likewise, I've already mentioned in-depth Site Audit feature of Serpstat that takes the all-in-one SEO tool to a whole new level. It implements a smart algorithm that allows the system to discover the market shares of all the domains among the most searched and ranked keyword groups. A smooth but detailed insight for any expert to identify the pitfalls of the trends and the keywords.
Regarding the plans and pricing of the tool, you can get more information via the snapshot mentioned here.

Now, this doesn’t reflect any features that you’re getting with the specific plan. For that purpose, you need to head to the Pricing Section of SERPstat.

Quick Pros

  • Keyword Research 
  • Search Analytics 
  • Advertising Analysis 
  • Content Marketing Ideation 
  • Competitor Research 
  • Rank Tracking 
  • Market Intelligence 
  • On-Page Site Audit 
  • Reports and Infographics 
  • API 
  • Premium Support 
  • User Friendly Interface


  • Most of the Exclusive useful features are limited to Premium Plans Only.

Final Words

So, this was all about SERPstat and I hope that you did find this detailed review to determine whether SERPstat is the perfect suite for your marketing and research purpose. I am going to let you decide but do share your thoughts on the matter and let me know if you’re premium plans or not in the comment section below.


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