3 Ways to Use Content Marketing to Boost Your Traffic

Sunday, 21 May 2017

3 Ways to Use Content Marketing to Boost Your Traffic

Posted by Rahul Gupta
With so many sites to choose from, it can be a challenge to attract consistent traffic to your site. Once you get visitors to your site, it can be even more challenging to keep them on your site or commit to investing in your services. This article will help identify a few ways in which you can use content marketing to increase traffic to your website.
How to Use Content Marketing to Boost Traffic
Increasing traffic to your site and keeping visitors there for a period is great for business. Everyone knows that using social media and engaging in conversation can help draw more people to your website. But what let’s talk about what can keep them there once they are on your site.

1. Blog Consistently

Writing helpful, genuine, content that is of interest to your target market is a great way to attract regular readers and get them to stick around to engage in old content or keep them coming back for new articles to read. It is highly likely that these users will multiply as your articles will be shared on social media or word of mouth.

Be sure to encourage your readers to engage in conversation through leaving comments. If a comment is left on your page, it is important to take the time to respond, even if it is a simple “thank you” as your response will matter to the reader. Many times readers try to engage with the author only to find that they never receive a response. It is an excellent way to lose readers, and you don’t want that.


It is one thing to get someone to visit your website and read what you have to offer. If you can provide additional interesting material to your readership, such as a downloadable ebook, workbook, webinar, or template of some kind, this will only increase your credibility as a great resource.

Those who download your materials are also more inclined to come back to your website at another time to find out what other offerings you have on the site. Again social sharing and word of mouth will travel fast and far which will draw more people to visit and download your materials.

3. Guest Posting

It is an excellent way to reach readers who you have not “met” yet and draw them to your website. By guest posting, you have the opportunity to break into various niches and genres and introduce yourself to a brand new community of potential visitors. Guest posting will help you create and build new relationships with fellow website owners as well as introduce you to new readers.

Guest posting will also allow you to be searchable on multiple sites. Be sure to include the best keywords in your guest post for better SEO! It is also a splendid idea to allow others to guest post on your site if you are going to guest post on theirs.

If you are still unsure of how to increase traffic on your website with content marketing, you can find help with this by continuing to do research on the topic as well as trying out a variety of methods to determine what will work best for you and your readers. Be patient and consistent in your endeavors and the desired traffic will visit soon!


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