7 Most Essential Content Marketing Apps for Android & iOS

Friday, 19 July 2019

7 Most Essential Content Marketing Apps for Android & iOS

Posted by Madhu Gupta
Creating high-quality content is one of the most popular marketing strategies nowadays. Presenting something valuable can make target customers more engaged with the brand.

Now you can easily create content with the help of content marketing apps. These apps can help you in many ways, such as spending less time researching your chosen topic or planning your content publishing schedule.

The problem is, there are abundant alternatives out there. So, in this article, we'll tell you the essence of content marketing, and show you of some of the best content marketing apps that you can use.

So, without further ado, let's begin!

What is Content Marketing?

Content marketing is a method used to maintain a relationship with your current customers and potential customers by providing them with valuable and helpful content. Implementing this method to your business practices can achieve great results, such as increasing site traffic, improving conversion rate, and building customer loyalty.

You can create various types of content, such as blog posts, infographics, videos, and ebooks. Keep in mind that content must be tailored to your target customers. For example, your target customers are people who research new marketing trends. You can create content in the form of in-depth blog posts, infographics, or informative videos.

When it comes to SEO, relevance is one of the key factors considered by search engines. Thus, creating content that is relevant to your target customer will positively affect your site's SEO ranking.

In addition, you can also use your content to promote your products further. That doesn't mean you have to put adverts on your content, but you can give an example of how your products can help out your target customers.

See Also: 5+1 Best Clickbank Alternatives

That's why content marketing is an essential tool. For further reference about this topic, please refer to the blog post made by PRable.org. The article highlights the importance of content marketing for business owners.

Fortunately, there are a lot of content marketing apps you can use on your Android and iOS device. You never know when you'll need to make those few additional touch-ups on the fly. We've compiled some of the best content marketing apps below to help you create better content more efficiently.

Top 7 Most Essential Content Marketing Apps

Content marketing apps have a singular purpose of making content creation more efficient and effective. They include such features as content scheduling, saving references for content ideas, or enhancing communication within the content marketing team. So, let's begin, shall we?

1. Buffer

One of the best places to publish your content is on social media platforms. More than 90% of marketers use social media for marketing their brands. It's a great place to attract potential customers and an environment where you can directly interact with them. 
What you need is a tool to help you schedule and publish your content on a timely basis. With that mind, you might want to check out Buffer. It's a great social media management tool, and it offers plenty of features, such as creating publishing schedules or letting your team review posts before they're shared.

Buffer integrates itself with popular social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. You can manage all of your accounts from a single dashboard.

Buffer can also help you monitor your social media's marketing campaign. It features an analytics dashboard that consists of various key performance metrics, such as follower growth and engagement rate.

You can download Buffer from Google Play or Apple's App Store. It's a paid service, starting from $15 per month, but they do offer a seven-day free trial to get you started.

2. Evernote

Evernote is one of the best applications out there for taking notes or making task lists. It's designed to help you keep all of your ideas in one place and organize your research material a whole lot easier.
When searching for references, you can easily clip a screen capture directly from your browser. Scan and attach documents to reinforce your data. Create checklists, tables, save the image, weblinks, and even audio recordings.

Syncing your notes across multiple devices is easy; accessing them later seamlessly. You may even work offline, and it will automatically synchronize to your account when there's a connection available. There's a sharing feature to collaborate with your team quickly.

Evernote is available from Play Store or Apple's App Store. The good news is that their basic plan is free! If you want to get additional features such as AI-suggested content and Google Drive integration, you can upgrade to Evernote Premium for $7.99 per month or get Evernote Business for 13.99 per month (per user).

3. Grammarly Keyboard

This is an excellent tool if you frequently create content through your mobile device. With Grammarly Keyboard, all of your work will be automatically checked for various grammatical errors, such as basic grammar mistakes, spelling, and punctuation.
Errors will be highlighted, and you can easily replace them with suggested words. It also integrates with all apps.

On another note, you can also learn from your grammar mistakes since it provides a brief explanation for each correction. For example, if you use too many repetitive words, it'll suggest a synonym you could use.

Grammarly Keyboard is free to use, but there are some additional features, such as a plagiarism checker, if you would like to upgrade to their full Grammarly Premium package.

Grammarly Premium will cost you either $29.95 per month, a quarterly subscription option – one payment of $59.95, or an annual subscription of $139.95.

You can download Grammarly Keyboard from Google Play or Apple's App Store.

4. Pocket

There are plenty of useful quality articles and videos scattered around the internet, but sometimes you don't have the time to read them. Is it possible to save them all in one place for later use?
The Pocket was created for such a particular task. News articles, blog posts, and YouTube videos that you've found on the web will be stored in one precise location to be easily accessed later.

It has an elegant layout, and you can customize it for a less distracting look to make you focus more on the information at hand. You can also get recommendations for further reading based on your saved content.

If you upgrade to Pocket Premium, you'll get additional features like smart tags, a full-text search engine, and premium fonts. Pocket Premium costs $4.99 per month or $44.99 per year. So, feel free to download Pocket from either Google Play or Apple's App Store.

5. Slack

If you're managing some content marketing project, you need to maintain effective communication with your team. Slack is a tool that can help your organization to collaborate more efficiently.
For example, say you want to discuss a particular project with your team. With Slack, you can create a separate channel and invite your team members to collaborate. When you need to find a specific message or file in a channel, use the search feature.

You're able to reinforce the content creation process by complementing the discussion with sharing and editing documents right within the conversation. Slack is integrated with such file hosting services as Dropbox and Google Drive.

It's available on Google Play and Apple's App Store.

You can use Slack free of charge if you own a rather small team, but there are several paid plan options available. Slack's Standart plan costs $7.10 per month. It has such basic features as 10 GB storage per member, sharing channels with other companies, and making group video calls. Whereas the Plus plan costs $13.36 per month and brings such additional features as user provisioning and de-provisioning and 24/7 support.

6. Trello

Trello will help you arrange and monitor the workflow of your team. You can create digital boards with assignments in the form of cards, add comments, checklists, labels, due dates, and attachments. Thus, team members can prioritize their assignments.
Trello cards act as a to-do-list. For example, you can create some cards specifically for content planning, content creation assignments, content editing, and content publishing.

Notifications will be sent to members whenever someone edits or completes a task, keeping all team members up to date.

You can also use Trello offline, and any information you save will be automatically synced when your device is connected back to the internet.

See Also: Apps To Increase Your Productivity 

If you're interested in using Trello for personal use, they do offer a free service option. It'll give you all of the basic features, such as 10 MB per file attachment, unlimited personal boards, unlimited lists, and cards.

Upgrading to Business Class plan for $9.99 per month (annually), you will get additional features such as priority support, custom backgrounds and stickers, and advanced admin permissions. Trello is available both for Android and iOS devices.

7. Canva

Canva can help you create more visually appealing content by adding visual elements. That way, it can make your audience more engaged with your brand.
You can use plenty of visual elements in Canva, such as logos, posters, infographics, book covers, and motivational quotes. They also have a huge template library which can give you excellent design references.

If you want to post your content to social media platforms, Canva has got you covered – Instagram Story highlight maker, templates for Facebook covers, Twitter banners, and YouTube thumbnails.

You can also collaborate with your team by editing, sharing, and finalizing the design together.

Canva offers a free plan option. It provides 1 GB of storage and access to over 8000 templates. Whereas, if you upgrade to Canva Pro, you can get unlimited storage and exclusive access to more than 400 thousand stock photos and templates. Canva Pro costs $12.95 per month and is available for Android and iOS devices.


If you want to make your content marketing campaign more effective and efficient, these apps are just for you. Especially if you tend to use an Android or iOS device quite a lot.

By utilizing these tools, you can not only increase the quality of your content but also improve your team's communication efficiency and workflow. Good luck!


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