Are Expired Domains Worth It? Real Truth Exposed !

Saturday, 20 July 2019

Are Expired Domains Worth It? Real Truth Exposed !

Posted by Madhu Gupta
Of course, the idea of buying an aged domain as opposed to getting a fresh one is nothing new. Businesses do it all the time, with a varying level of success. The general picture out there is that they are worth the effort. However, you have to get well acquainted with the basics before deciding to spend your money on an expired domain.

Understanding Aged Domain Names

An expired domain name, as the name suggests is one dropped by the owner for one reason or the other. In simpler words, a webmaster can decide not to renew his/her site even after the 30-day notification period. In essence, this implies that the domain is up for sale. 

Even though some people think that aged domains are of no value, they can be a gold mine if you know how to use them. 

Sure not all expired domains can provide you with the advantage that you need to stay ahead of your competition. 

Still, some are more valuable than others when it comes to giving you a competitive SEO edge. Indeed, you’re better off with an old domain name that carried high-quality links and related to your niche. 

Benefits of Buying an Expired Domain Name 

There a couple of reasons you’d want to check out available aged domains once in a while. Apart from having a “history,” some of them offer you the advantage you need to achieve your business goal relatively faster. Here’s a brief overview of some benefits of expired domain names. 

High Page Rank Value 

Here’s the thing – ranking a new domain is easier said than done. It can take you up to six months or more to break into the first page of Google. While there’s no problem with waiting for your website to gain traction, at times it can be exhausting. 

An aged domain, on the other hand, takes away most of the work regarding building links and by extension, ranking your site. Think of it as a way to give your website a head start from the get-go. 

It’s Easier to Add Backlinks 

It is essential to mention that you have to embark on an aggressive backlink campaign if you want to increase revenue with your website. Since you already have a high Domain Authority, it is relatively easier to score additional high-quality backlinks using techniques such as guest posting. 

Remember, most sites that accept guest posts prefer dealing with already established businesses as opposed to startups.

You Can Do a Redirect 

You can transfer the link juice of an expired domain to your website to give it an SEO boost. The only thing that you do need to ensure here is that your aged domain comes with essential links for maximum effect. 

While 301 redirects offer an excellent opportunity to give your money site some traction, you should be extremely careful when using them this way. For starters, you should ensure that there are no spammy links. On top of that, you shouldn’t do more than three redirects per site. 

Things to Consider Before Buying an Expired Domain 

Who is Selling You the Domain?

Many services sell expired domains. However, not all of them are worth your attention. Some are out to scam you, without offering any value for your cash. So, be sure to do enough background analysis before deciding to deal with a specific company. 

And, speaking of analysis, visit www.spamzilla.io to learn more about Spamzilla, one of the most reputable expired domain sellers on the market and what makes them different. 

Age of the Domain 

As a rule of thumb - the older the domain, the better it is. Of course, you should note that you’re likely to part with a tidy sum for a 20-year-old domain name in comparison to a five year old one. Even then, it doesn’t make any sense to spend your cash on a one-year-old domain. 

Quality of the Backlinks

As stated, one of the reasons you want to buy an expired domain is to get right, high-quality backlinks. It is, therefore, critical that you check the quality of backlinks to decide if the domain is worth it. Keep off anything that looks spammy. 

Moz Rankings 

You can judge the quality of a site by using the Domain Authority and Page Authority. The backlinks and the site history determine these two metrics. Again, avoid any expired domain that has a low page an authority score. 

In conclusion, other factors to consider include traffic, site quality, and Google bans.

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