3 Easy Ways to Optimize Your Blog {Updated Guide}

Tuesday, 6 February 2018

3 Easy Ways to Optimize Your Blog {Updated Guide}

Posted by Rahul Gupta
Having a blog used to be a way of broadcasting your personal brand with the world. Whether it was a fashion diary, a travel blog or your personal cookbook, it allowed you to share your interests, passions and work with other interested readers. But blogs have come a long way since then. While they're still used for the reasons listed above, they've largely become a marketing tool used for branding as well as drawing traffic to a site from search engines such as Google. 
Optimize Your Blog
As such, they've started to follow a much more universal etiquette in the way that they have been crafted and are geared towards a specific purpose rather than simply being used as a hobby board for travel stories and holiday photos. Because of this, many people are still lagging behind in what they think a blog should be. Therefore, below, we've outlined a number of different ways to optimize your blog for SEO purposes and to use as a promotional and branding tool.

Have a clear topic in mind

When structuring the overall content strategy of your blog, ensure that each post is centered around a clear topic that is continued throughout the text. Each idea should be concise and not waver too much from the topic in question. This means that Google will likely class the article as relevant for the topic in question, and make it rank higher in its ratings

Use keywords effectively and in the correct places

Keywords are one of the most important aspects of a blog post,  yet the incorrect use of them can actually harm your rankings in the long run. Keywords should be positioned in both the title and the metadata of the article and should be used sparingly throughout the text so as not to spam and overstuff the article in an attempt to trick Google. Doing so will actually get the website penalized and bring its ratings down.

Use internal links

Internal links are either an often-neglected aspect of SEO or one that's overdone to the point of web self-harm. In the body of a text, if possible, internal links should be placed that link to past articles on the same site. This not only adds the possibility that your readers will venture further into other articles on your site but also increases your search rank on Google by helping your article appear more coherent and relevant. It's important not to add too many links, as just like with the excessive use of keywords, it gives your article a spammy feel.

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