If so, I’ve got good news for you!
There is a powerful tool Serpstat that you can use to make tasks like finding & analyzing your online competition, selecting the right set of keywords for PPC campaigns or in crafting content which would be relevant to both Google and your readers.
It has tons of useful features as a Search Engine marketing tool. In this review, I’ll talk about how it can assist you in conducting proper competitor and keyword research, which I guess are the two tasks every marketer needs to carry out now and then.
Keyword Researching With SerpstatWhen it comes down to reaching to customers in your niche with your website, it all pens down to linguistics. If you think logically, the link between you and them is a keyword with which they research in Google’s search box.
This is indeed where Serpstat comes into play. The tool allows users to select from search terms which would then improve your overall SERP and thereby make you more visible to the audience.
How to Know if the Keyword is Worth to Target?The main aim of any keyword research is to estimate how good a keyword is. Let me take you on a small tour by typing a random search query in Serpstat’s search box.
#1. The Volume of KeywordThis volume is the number of searches for that particular keyword in a month. Through this, you can get an estimate of how popular the keyword is and how much traffic it is capable of driving.
#2. CompetitionThe second metric goes parallel with Volume. The higher is the volume of a keyword; the more are the number of websites which are trying to rank for it. This is why the short tail keywords are hard to rank instead of long tail keywords. Long tail keywords usually have some words that narrow down the competition.
#3. CPC (Price is calculated in US dollars)If you create an ad for that ad, you’d have to pay this price if the ad gets running and a user clicks on it.
#4. Keyword TrendThe trend graph helps you see how search interest for that given keyword has been fluctuating over the last year. With this, you can understand if the season affects that keyword. You can also take benefit of season hikes and rank for profitable keywords at the time when they are at peak.
#5. Organic Search CompetitionThe tool also helps you to track tons of keywords on Google so that you can know who is ranking for those keywords. In the summary report, you can quickly spot the websites which are ranking for that queried phrase in Google’s top 10. Then, by analyzing their performance, you can estimate how difficult it can be to rank them.
#6. Ad CompetitionLike the competition in Organic search, the tool also lets you take a look at the list of all websites who are running PPC campaigns for the keyword.
Select More Phrases and Expand Your ResearchOnce you have the basic idea of how valuable your keyword is, it is then time to dig a bit deeper. The keyword discovery feature of Serpstat is quite impressive and would help you in finding more profitable SEO campaigns.
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You can choose from 3 reports which would assist you in building a detailed list of potential keywords to rank for your potential customers. These three reports are “Related keywords,” “Search Suggestions” and “Search Queries.”
You can also export and then take this data along with you. If this isn’t enough, you can also make the report more precise by handy filters.
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