1. Structure Your PostThis part is very important because it lays the groundwork for a great post. Even a brilliant idea will be wasted if the post is a jumbled mess. In your outline, make sure you cover what you will discuss in the introduction and conclusion, and how you will divide up the body of the blog. This structure will allow you to plan your argument, add links to the appropriate sections, and get an idea of what areas are strong and which parts still need more research. Once you have a clear structure and an outline, you can start the writing process.
2. Use Online ToolsWordStream’s Keyword Tool - Just type in a keyword in your industry, and the Key Word Tool will identify the best words to use in your article to reach the target market.
EssayMama – If you’d prefer to avoid the confusing world of SEO and leave the writing to the professionals, let EssayMama write you blog content. They can produce SEO-friendly, high-quality articles on any topic.
Help.PlagTracker can make sure your content is clear, correct, and plagiarism free. The site can even rewrite any parts that are not completely original.
3. Use KeywordsIt’s important to use the right keywords in your post. Ideally, you blog should have keywords in the title, headings, URL, and all images. Any descriptions of your images should also contain keywords. You want there to be enough keywords to trigger the Google algorithm, but not so many that it becomes annoying to the reader. A sweet spot for keyword saturation is about 1-2% of the total content. So, if your post is 600 words, you should aim to include 6-12 keywords in the entire article.
4. Use Headings and SubheadingsGoogle loves headings and subheadings because it allows the algorithm to easily understand the main topics of your post. And the people who read your blog love them, too because it makes the post easier to scan. Headings and subheadings provide many opportunities to use keywords, and they allow the reader to easily find the part of the blog they’re looking for. They also bring structure to your post and create white space. Be sure to incorporate keywords into your headings and subheading, but don’t add them to all of them or you’ll make the text difficult to read.
5. Add LinksIf you previously wrote about the same topic in a different blog, add a link to your earlier blog in your current blog. You can also go back to that earlier blog and modify it to reference the new blog. The addition of links makes your post stronger. It also increases the viewership for your entire website, since people will read not one, but two of your posts. You can also add links to similar websites and blogs that are highly esteemed and have an established Google ranking to improve your own ranking and reader base.
6. Optimize the LengthAll blog posts should be a minimum of 300 words. Google prefers longer articles, but people don’t want to read long pieces of text in one sitting. So, try to strike a balance between the Google algorithm and your readers. Aim for a maximum of 700 words. The occasional long post is OK, it keeps your readers guessing. But on average, around 500 words is best.
7. Post RegularlyIt’s no secret that if you want to improve your SEO ranking, you need to post frequently. This helps your blog in several ways. One, it builds a reader base. If you attract the right target market, and you post regularly, your viewers will keep checking in to see when you have a new blog post up. Second, it shows Google that you are an active user. Active blogs are ranked higher than inactive or “dead” blogs, for obvious reasons. So, make it your goal to post one blog every week. You could post several times each week if you’d like, but once a week should be your minimum.
Creating strong SEO-enhanced blog content can take a lot of time. Make sure to carve out time in your schedule to research, write, and edit your posts on a weekly basis. If you follow these tips, you will be able to write SEO-friendly blogs every time!
Author's Bio: - Julie Petersen is a private tutor, blogger and a content marketer. Besides, she is the owner of AskPetersen essay review blog. Contact her on Linkedin.